Capital A: SuperApp illusions,
AirAsia Realities — June 2022
The airline formerly known as AirAsia is going digital in a big way. It is developing a “Super App” to provide a one-stop online shop that goes well beyond the traditional airline offering of own airline ticket sales, check-in, hotels and car hire. Will it succeed?
In January, AirAsia Group Bhd formally changed its name to Capital A. At the time the company said that the change of name was to reflect the Group’s new core business strategy as “an investment holding company with a portfolio of synergistic travel and lifestyle businesses”.……