Finnair: The Niche
Vanishes — August 2025

Pre-pandemic, Finnair had a nice niche position among European airlines. A small, regional airline based in the far north east of the continent, and in a small country of a mere 5.5m inhabitants, Finnair was nevertheless able to market services through its hub in Helsinki as providing the shortest and fastest connecting flights between Europe and the Far East.

Situated on the great circle route between points in the US and India, it had the potential to access sixth freedom traffic between, for example, New York and Delhi.