Aviation Strategy

JetBlue to make a Mint
on the Atlantic? — April 2019

Long-awaited as the next logical development, JetBlue finally in April announced it would start services on the Atlantic. It has converted 13 of its order for 85 A321neos to the long range version and aims to serve a handful of destinations in Europe from its focus cities of New York and Boston. The hybrid low cost carrier has been a disruptive but successful force in the US market: could it have a similar impact on the oligopolistic Atlantic? ……

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