Breeze: Creating the World's Nicest Airline — May 2022

Crises in the aviation industry can create opportunities for new airline start-ups and new business models. Breeze Airways, the latest offering from serial airline entrepreneur David Neeleman, started operations a year ago in the midst of the pandemic, with the differentiating aim of being “The World’s Nicest Airline”. Where is it now?

Neeleman’s plans for a new startup predate the pandemic, and were forged in 2018 for the creation of an airline initially called Moxy. (The name had to be abandoned in favour of Breeze apparently because of trademark issues, although Breeze retains the IATA code of MX and a MOXY call-sign).