Aviation Strategy

FedEx:
Shipping the Goods — May 2019

In the late 90s FedEx briefly branded itself as the “Official Airline of the Internet”. It seemed plausible — transactions would be increasingly be conducted online. Amazon, the then new electronic bookstore, might carve out a small niche for itself in the publishing market. Google was just a search-engine. FedEx was perfectly positioned to provide rapid physical transport for goods ordered through websites. ……

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