JetBlue: Creating opportunities
from the Covid crisis — December 2020

The US airline industry may have consolidated — the top three legacy network carriers of Delta, United and American, along with archetypal LCC Southwest, controlled 80% of industry revenues in 2019 — but there is still room for healthy innovation.

And over the past twenty years JetBlue has provided much of that innovation to have successfully grown to become the 6th largest player in the market just behind Alaska Airlines with 4.1% of industry revenues in 2019 (and 4.6% of passengers).