Aviation Strategy

Virgin Atlantic: Desperately
Seeking Capital — September 2021

Few cities in the world can support two directly competing home airlines. American plays second fiddle to United at Chicago; JAL and ANA enjoy a comfortable duopoly in Tokyo; and Virgin Atlantic competes aggressively against IAG’s British Airways in London. But Virgin only flies long haul, with a heavy focus on the Atlantic, and had a relatively small overall footprint in London — with 3% of the slots at Heathrow in 2019 and 1.5% of those at Gatwick. Long haul operations have been badly hit by the coronavirus crisis, and are expected to take a long time to recover to pre-pandemic levels…… ……

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