JetBlue: A220 key to
targeting superior margins — August 2018

JetBlue Airways recently placed a major order for A220s, previously known as the Bombardier CSeries, as efforts move to higher gear to keep costs in check and attain long-term goals such as superior margins to its peers. When will New York’s hometown airline go for the A321LR and Europe?

Now in its 19th year, JetBlue has always been a revenue story. First, its everyday low fares, high-quality product offerings and service-oriented culture have enabled it to attract price premiums and considerable customer loyalty.