Aviation Strategy

ULCCs -- Allegiant, Frontier and Spirit:
the appeal of Point-to-Point — April 2021

The last cyclical crisis in the aviation industry — the 2008 Global Financial Crisis — paved the way for consolidation in the USA. By the end of 2019 the top four airlines — Southwest, Delta, American and United — between them controlled 78% of the domestic market. But this very consolidation allowed for the entry and growth of the ultra-low cost carrier (ULCC) business models, and in the year before the coronavirus pandemic hit, three such airlines — Spirit, Frontier and Allegiant — had built a combined share of the market of 10%, more than double that of five years earlier…… ……

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