Aviation Strategy

AIT/OTA evolution post
Thomas Cook — September 2019

The post-mortems for Thomas Cook, the Anglo-German tour operator and charter airline group, with a fascinating 147-year history, but which went bankrupt in September, have been written. Causes of death: failure to adapt to new technology, maintenance of high street travel agents, not outsourcing airline operations, ill-advised purchases (MyTravel), weak profitability and balance sheet, poor management and Brexit. The prognosis for Thomas Cook was apparent in a regular series of articles on the Inclusive Tour industry published in Aviation Strategy, the latest of which was in March this year. ……

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