Aviation Strategy

Alaska Air: Harvesting the benefits of the Virgin America merger — December 2018

Alaska Air Group has seen its profits dip sharply in the two years since the closing of its $4bn acquisition of Virgin America in December 2016. But with 90% of the integration completed, the Seattle-based carrier is now ready to start harvesting the benefits. At its November 27 investor day, the management outlined plans to return to 13-15% pretax margins in the next couple of years. Is such a goal achievable? ……

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